To say that the SSA Computers in Manufacturing exhibition campaign was last minute is an understatement. Anderson Baillie picked up the challenge to scope, plan and deliver a complete integrated marketing campaign including exhibition stand design and build, PR, advertising, direct mail and poster design and production inside the space of five weeks.
‘Putting the Colour back into Manufacturing’ campaign was delivered on time, and to tight budget. The distinctive imagery and simple messaging which ran through the campaign made it instantly recognisable to exhibition visitors. The campaign was later nominated as best integrated campaign at the show awards ceremony.
“I described it as Mission Impossible; within the constraints of little time and tight budget the Anderson Baillie team came up trumps. What resulted was our best CIM presence and performance ever.”
Tim Foxlow General Manager, SSA UK
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Succeeding in a dramatically changing industry. Early in 2002, Intentia invited Anderson Baillie to manage their marketing requirements for 2002, starting with the first FOODFACTS Forum, held in the UK during May. |
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As commercial and legislative pressure are forcing local authorities to consider how best to present their information and services, First Software, Oracle and Sun Microsystems formed a partnership to present a conference about taking Local Government. |